Does your business website fail to perform well? Do you know the reason behind poor performance of your website? If No, read on. Here are the top 6 reasons why your website is unable to attract and retain visitors.
It has irrelevant content for target audience
“Content is king” and the same holds true when sharing information about your products and services with your potential customers. If your website isn’t performing, it might be because your visitors don’t find relevant content on your website. Know your target audience, and try to figure out what would you want your website to incorporate if you were at their place. Once this has been determined, you are all set to write the content that’s interesting and relevant to them.
It lacks a call to action
If you don’t tell your customers what they have to do next, they won’t do anything. Have a clear call to action to make it easy for your customers to know what action you expect them to perform. Include a call to action on each page of your website. It could be to fill in a form, download something, purchase your product, read your eBook, or perform any other action.
It has obsolete content
Google wants the users to have a good experience when they come to your website. If you haven’t updated your website content for over six months, Google might not recommend you as the visitors won’t find anything new on your website. Don’t forget to regularly update the content. Write a blog, post new pictures, create a new page, add new testimonials, or probably share a success story.
It is non-responsive
Today, when a large part of the populace is viewing websites on their mobile phones, keeping your website non-responsive can cost you big time. You are more likely to lose a large base of customers as they have to struggle using your website. Don’t forget to make your website mobile responsive that works across multiple platforms. It’s also worth remembering that a mobile responsive layout improves search engine results page ranking of a website when it comes to search engine optimization.
It’s hard to navigate
When users come to your website, they expect easy navigation which allows them to move from one page to the another seamlessly. However, if it is not the case, they would not think twice before leaving your website. Include all the important items on your homepage and make sure they are easy to locate.
It’s not appealing
When it comes to website design and development, less is more. Filling up your website with too much content and irrelevant images might make you look desperate, trying to convince your potential customers of how good you are. Try to be concise with your words and create a story that your visitors can connect to.
A website is a great tool when it comes to promoting a business. But, how good would it be if it’s unable to get traffic? Avoid these mistakes to not only enhance your website performance, but also bring more visitors to it.