Earlier, people were doubtful of social media marketing for their businesses, but with social media sites becoming highly popular among people of all ages, you might need a long search to find a marketing expert who does not suggest social media as part of a marketing strategy.
According to Pew Research Center, 74% of online adults access social networking sites.
That said, you might be wondering how can social media benefit your business and is it worth the time and effort to form a social media presence.
Well, the answer is Yes. There are multitude of benefits of social media marketing. Here are 5 reasons why you need it for your business.
Social media helps cut down overall marketing costs
Social media sites offer a perfect platform to promote your brand. Whether you tweet a message, promote your product on Facebook, or pin a picture of your product to Pinterest, it costs you nothing.
For those who don’t have money to spend on marketing, these channels offer an affordable platform to target customers demographic, keywords as well as interest-based campaigns.
Social media improves your organic search results
If you want your website to appear high up on the search engine results pages, you need to do more than Search Engine Optimization. You need to create relevant and compelling content.
As you share this content on social media sites, you can be exposed to interested readers. They may land on your website and like or share your content on their own social networking sites. Google and Bing both consider these social signals when it comes to deciding upon the ranking of links on the search results pages.
Social media enables you to connect to other businesses
Apart from building a direct connection with your customers, you can use this platform to connect to other business owners.
Be it strategic business partners or new distributors, you can get into real conversations with the people who might otherwise be inaccessible due to geographic barriers.
Social media offers competitive advantage
One of the biggest advantages of social media is being able to make your business stand out by connecting with your existing and potential customers across the web.
Social media lets you design your own personality
Networking sites offer a platform where you can display your business’ personality. They allow you to share behind-the-scenes information about you, your workplace, your employees, and more. When you promote and display your brand this way, it becomes easier for your customers to connect with you. Not only this, it helps develop trust and loyalty among your consumers.
If used properly, social media marketing can improve your search engine rankings, help you connect with new business partners, build relations with consumers, and let you gain competitive advantage. Simply put, it can improve your business’ bottom line by increasing sales.
Social media marketing is something that every business – whether small or large – needs to do and do it well. If you aren’t active on social networking sites today, you’re losing your opportunity to connect with your potential customers.