In today’s digital era, the web is the first place people turn to for quick access to information. Your website communicates who you are and what you do, thus you need to make it more attractive and useful than ever.
There are many things that go into creating a good business website. Here are 5 must-haves for your site that will ensure your customers have great experience on your website.
A logical roadmap
Indubitably, a website needs to be visually appealing, but it’s equally important to make it useful. Figure out how you want the website to work. This is crucial not only for good user experience, but also for Search Engine Optimization as Google considers website’s structure and content when it comes to ranking it for search. Prepare a wireframe and share it will a few friends of yours. If they are able to understand the logic, so will the users visiting your website.
It cannot be denied that contact information is the most important business detail, that’s why it secures a totally different section in a website. Make your address, phone number, email and contact form easily visible and accessible. There is nothing more frustrating than not being able to contact a business or service you need.
Many smart phones now-a-days come with an option to ‘click to call’ on the web so ascertain that the number or email you put on the site is clickable or can be copied easily.
Saying that a website without seamless navigation is useless won’t be wrong. When it comes to naming the pages of a website, keep them simple, logical and easy to understand. Using confusing names can be a complete turnoff for users.
And of course, you cannot miss out call to action. Determine what you want your users to do on your site. Become a member? Place an order? Visit your brick or mortar store? Leave their feedback? Or call one of your representatives?
A responsive version
Smart phones and tablets are driving a large amount of traffic and the number is only going to grow in future. A couple of years before, designing a website meant designing it for computer. But now, it means building it for any device with an internet connection – be it laptops, smart phones or tablets.
A responsive design enables your website design to adapt to the screen on which it is browsed, providing better web experience across different devices.
People have plenty of questions. Prepare a list of frequently asked questions based on your customer’s concerns and feedback and provide concise answers for them. A website that offers useful information is mostly liked by people and can attract a large number of users.
While designing a website, you have to make many big decisions. Ensure to include all essential elements in your site to deliver positive experience to your users and increase their engagement with your brand. Remember, your website can make or break your business.